| Element | What it means for NCGS | Higher or simpler is better |
|---|---|---|
| Worth if it works | The durable value if it lands: a brand bigger than Scott, recurring revenue, a reachable FSO, energy, and tax network, license tier, origination across the network and Southeast Asia. | Larger reachable network. Higher recurring value. Displaceable incumbent. |
| Probability of success | What must be true to convert, and is it true now: warm-path engine status, a named decision-maker with budget, a trigger in the window, a sponsor in the room. | A proven engine. A mapped network. A closed comparable (PSA, Feb 2026). |
| Speed to value | How fast and how cheaply we reach first value, and who carries the lift. Talyx builds it, the engine is reused, the pilot is focused. | A fast pilot. Reuse over net-new build. Existing graph coverage. |
| Understandability | Can Marvel explain it to his network in one sentence. If he cannot, referrals stall and origination slows. | One-sentence pitch. A proof artifact. Named references. |
| Element | The question to answer | Client: the NCGS company brain | Channel: a prospect Marvel originates |
|---|---|---|---|
| Worth if it works PIR-1, the HELD item | If this works, what is it worth, and how durable is that value? | Reachable network across FSO, energy, tax; qualified count; recurring vs one-time; the value of a brand bigger than Scott. | Prospect deal size; annual contract value; retention horizon; cross-vertical expansion; commission anchored at origination. |
| Probability PIR-2 | What must be true to convert, and is it true now? | Warm-path engine status; nodes in the graph; trusted-advisor fit; entry pillar selected; sponsor commitment. | Warm intro path and its strength; decision-maker reachability; trigger event; budget authority; incumbent vendor. |
| Speed to value PIR-3 | How fast and how cheaply do we reach first value, and who carries the lift? | Pilot scope and duration; build vs reuse ratio; Marvel-side effort hours; deploy and infrastructure cost. | Sales-cycle length; effort to the first artifact; client-side infrastructure need; reusable vs net-new build. |
| Understandability PIR-4 | Can the buyer and the referrer explain it in one sentence? | One-line value statement; the first proof artifact, a brief in the room; comparable closed deals; reference names. | Marvel's one-sentence referral pitch; a concrete proof to show; comparable wins; named references. |